I liked how realistic and structured the tasks were — moving from market research to use case development, prioritization, economics, and agile scaling felt like an actual consulting project. The Economics task especially pushed me to think about revenue and profit impact, not just top-line numbers, and the agile sprint task gave me a practical intro to epics and user stories in Trello.

I particularly enjoyed learning how to approach a business problem in a structured way. The simulation gave me a much clearer understanding of how consultants analyze a case from customer pain points through to solution design, feature prioritization, pilot testing, and business impact evaluation. It also strengthened my understanding of agile product development and data-driven decision-making.

I enjoyed working on a realistic consulting project that combined market research, customer journey analysis, agile product management, data analysis in Excel, and strategic recommendations. The simulation provided practical exposure to how DigitalBCG consultants solve business problems using data-driven decision-making and collaboration.