I really enjoyed working through a realistic consulting case and seeing how the different tasks connected. The financial analysis and customer research were particularly interesting, as I could apply some of the skills I've developed during my International Business studies. I also liked having to think about different stakeholders before making a recommendation.

I liked how realistic the project felt. Moving from competitor financials to survey design, customer data analysis, stakeholder mapping and a final recommendation mirrored a real consulting engagement. The templates and the sample survey made each task clear, and I came away more confident turning data into a clear recommendation.

I enjoyed how the simulation provided practical experience in strategic thinking, financial analysis, market research, and understanding customer needs. It helped me learn how to analyze business challenges, evaluate different options, and develop data-driven recommendations. Overall, it was a valuable learning experience that strengthened my analytical and problem-solving skills.