I liked how the simulation allowed me to express my creativity while learning about branding and product design. I enjoyed creating a moodboard and designing a tote bag that reflects Lumea’s playful, inclusive, and eco-friendly identity. It helped me understand how colours, customization, and creativity can make a brand stand out.

I really liked the Lumea Shine On tote bag simulation. It was very creative and practical. I learned how to connect brand values like creativity, sustainability, community and authenticity to real campaigns, and how to design an inclusive event flyer and social media strategy. It felt like a real job experience.

I enjoyed the creative and practical nature of the simulation. It helped me understand how to develop marketing ideas, create social media campaigns, design promotional materials, and connect a brand’s values with its audience. I also liked that the tasks encouraged creativity, problem-solving, and thinking like a real marketing professional.