I enjoyed this simulation because it allowed me to apply creativity to a real-world branding project. I learned how to develop product concepts, create marketing content, and design campaigns that reflect a brand's values. It was engaging, practical, and helped improve my creative thinking and communication skills.

I really enjoyed how practical and interactive the simulation was. It combined analytical tasks with creative activities, allowing me to experience different aspects of marketing and merchandising. The hands-on projects made the learning process engaging and helped me better understand how business decisions are made in real-world situations.

I liked that the simulation was creative and practical. It helped me understand how branding, product design, social media content and event promotion connect together in a real marketing campaign. I also enjoyed using Lumea’s values, such as creativity, sustainability, community and authenticity, to guide my ideas.