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    Reviews

    Over 14250
    5 Star Reviews
    "This program really helped me understand what it would be like to work for Lululemon. It gave me a greater understanding of Omnichannel Marketing all from the comfort of my own home. Overall, super great experience!"-- Student from University of Wisconsin - Madison
    "This simulation gave light into how they are a very hand-off independent company that wants you to learn as you go and grow as an individual."-- Student from Kean University
    "The virtual internship program by Lululemon provided me with the skills required to enter the marketing world, in this virtual internship program I learned how to "market research", "brain storming", "creative thinking", and "competitive analysis. I am grateful towards Lululemon for providing me with this opportunity. Can't wait to work with Lulule..."-- Student from BML Munjal University
    "It was my first learning program and Lululemelon helped me with understanding the fundamentals of marketing and helped me gain holistic knowledge. The problem to be solved is well-defined and relevant to Lululemon's customer base. The product description is clear and concise, and it provides a good overview of the features that would be included in..."-- Student from Indian Institute of Management, Tiruchirappalli
    "Its perfect for a fresher to gain FRESG PROSTECTIVE ABOUT MARKETING DOMAIN AND UNDERSTANDING CONCEPT"-- Student from Kalinga Institute of Industrial Technology
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    Introduction from lululemon

    Omnichannel Marketing
    Omnichannel Marketing

    Tasks in this program

    Task One: Developing an integrated marketing plan
    1-2 hours
    Discover what it's like to be part of the lululemon creative team and experience building your first integrated marketing plan for one of the most recognizable and leading performance apparel brands
    What you'll learn
    • How to think strategically about marketing a new product 
    • How to create a marketing plan that raises awareness of and initiates a dialogue about critical values for lululemon
    • How to use a good marketing strategy to create a consistent message across the lululemon brand 
    What you'll do
    • Create an integrated marketing plan and creative brief for lululemon's newest at-home fitness platform, MIRROR, designed to raise awareness of the product and core values relevant to lululemon's position within communities

    Why complete this job simulation

    A risk-free way to experience work on the job with us at lululemon. Practice your skills with example tasks and build your confidence to ace your applications.
    Self-paced6-7 hoursNo gradesNo assessments

    At lululemon, we're excited to give you a glimpse into the work our Marketing and Omni and Retail Technology team does on the daily. You'll obtain the skills needed to work on a creative team and begin your career.

    lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive, and growth-focused environment for our people.

    Through this job simulation, you'll learn how to build an integrated marketing plan. You'll be hands-on learning product development, project management, and digital transformation skills.

    What's in it for you?

    • A program you can complete all on your own time, at your own pace, anywhere.
    • A certificate of completion from lululemon that can be used to show your new marketing skills.
    • Work experience to put you above your peers in the job search.
    • Insight into whether lululemon is the right workplace environment for you! 

    All tasks, materials, and data featured in this program are simulated and entirely fictional. Any resemblance to real-life scenarios is purely coincidental.

    Skills you will learn and practice:
    Creative Thinking
    Project Management
    Strategic Analysis
    Written Communication
    Digital Transformation
    Product Development
    Market Research
    User Research
    Strategic Thinking
    Design Thinking

    How it works

    Complete tasks guided by pre-recorded videos and example answers from our team at lululemon. No live sessions, all self-paced.
    Earn a certificate and add it to your resume and LinkedIn as an extra curricular activity.
    Stand out in applications. Confidently answer interview questions and explain why you’re a good fit for our team.
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    Get Career Ready

    Complete work that simulates life on the job. 6-7 hours and self-paced.
    Stand out in your application to lululemon. Show us you're a motivated candidate.

    Get Career Ready

    Complete work that simulates life on the job. 6-7 hours and self-paced.
    Stand out in your application to lululemon. Show us you're a motivated candidate.
    Company Logo

    Omnichannel Marketing Virtual Experience Program

    Discover digital and omnichannel marketing in retail brand strategy

    Marketing Free 14250+ 5 Star Reviews