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    Introduction from lululemon

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    Reviews

    Over 14250
    5 Star Reviews
    "I visit ur website your story is very Interesting. It feel like me innovative person. Meet people who innovative and experience behind your brand and innovation is so good. l very like it."-- Student from International School of Business Management
    "i like the way of interpreting the tasks and good virtual interface of the program is easy and elementary to understand."-- Student from My institution is not listed
    "The techniques and methods that go into omnichannel marketing made me aware of how I can apply what I have learnt."-- Student from Sheffield Hallam University
    "I liked that there was clear instructions and guidance on the marketing projects. I also liked how there is an model answer to be able to help compare and contrast differences and gain further understanding."-- Student from California Polytechnic State University, Pomona
    "I enjoyed this program a lot! It taught me a lot of new skills and allowed me to apply things that I have learned in my marketing courses."-- Student from Southern Illinois University-Carbondale
    Omnichannel Marketing
    Omnichannel Marketing

    Tasks in this program

    Task One: Developing an integrated marketing plan
    1-2 hours
    Discover what it's like to be part of the lululemon creative team and experience building your first integrated marketing plan for one of the most recognizable and leading performance apparel brands
    What you'll learn
    • How to think strategically about marketing a new product 
    • How to create a marketing plan that raises awareness of and initiates a dialogue about critical values for lululemon
    • How to use a good marketing strategy to create a consistent message across the lululemon brand 
    What you'll do
    • Create an integrated marketing plan and creative brief for lululemon's newest at-home fitness platform, MIRROR, designed to raise awareness of the product and core values relevant to lululemon's position within communities

    Why complete this job simulation

    A risk-free way to experience work on the job with us at lululemon. Practice your skills with example tasks and build your confidence to ace your applications.
    Self-paced6-7 hoursNo gradesNo assessments

    At lululemon, we're excited to give you a glimpse into the work our Marketing and Omni and Retail Technology team does on the daily. You'll obtain the skills needed to work on a creative team and begin your career.

    lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive, and growth-focused environment for our people.

    Through this job simulation, you'll learn how to build an integrated marketing plan. You'll be hands-on learning product development, project management, and digital transformation skills.

    What's in it for you?

    • A program you can complete all on your own time, at your own pace, anywhere.
    • A certificate of completion from lululemon that can be used to show your new marketing skills.
    • Work experience to put you above your peers in the job search.
    • Insight into whether lululemon is the right workplace environment for you! 

    All tasks, materials, and data featured in this program are simulated and entirely fictional. Any resemblance to real-life scenarios is purely coincidental.

    Skills you will learn and practice:
    Creative Thinking
    Project Management
    Strategic Analysis
    Written Communication
    Digital Transformation
    Product Development
    Market Research
    User Research
    Strategic Thinking
    Design Thinking

    How it works

    Complete tasks guided by pre-recorded videos and example answers from our team at lululemon. No live sessions, all self-paced.
    Earn a certificate and add it to your resume and LinkedIn as an extra curricular activity.
    Stand out in applications. Confidently answer interview questions and explain why you’re a good fit for our team.
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    Get Career Ready

    Complete work that simulates life on the job. 6-7 hours and self-paced.
    Stand out in your application to lululemon. Show us you're a motivated candidate.

    Get Career Ready

    Complete work that simulates life on the job. 6-7 hours and self-paced.
    Stand out in your application to lululemon. Show us you're a motivated candidate.
    Company Logo

    Omnichannel Marketing Virtual Experience Program

    Discover digital and omnichannel marketing in retail brand strategy

    Marketing Free 14250+ 5 Star Reviews