I liked that the simulation was based on a realistic business scenario. It helped me understand how data can be used to make marketing decisions and improve promotional strategies. I also enjoyed creating recommendations and presenting my findings, which made the experience feel practical and engaging.

I liked how practical the simulation felt. It combined data analysis, business experimentation, and client communication rather than focusing only on calculations. The GreenTrail case also made the Test & Learn approach easier to understand because I had to turn store-level promotion data into clear business recommendations while considering both ROI and sustainability.

I liked how practical the simulation was. It allowed me to analyse real-looking store data, compare promotional performance and use the Test & Learn approach to design a controlled experiment. I also enjoyed turning the findings into clear recommendations that balanced sales growth, customer engagement and GreenTrail’s sustainability values.