Pearson | Marketing Explorer

Get Career Ready

Complete work that simulates real marketing roles.

Be more informed to choose your major and future career path.

Get Career Ready

Complete work that simulates real marketing roles.

Be more informed to choose your major and future career path.

Why complete this job simulation

Marketing is more than one job—it’s a whole ecosystem of roles that use different skills to reach the same goal: connecting the right audience with the right message. Early in your career, it can be hard to know which path fits you best.

Self-paced30-40 minsNo gradesNo assessmentsIntroductory

This simulation lets you step into several marketing roles through quick, focused scenarios based on real workplace challenges. You’ll get a taste of:

Creative storytelling and campaign planning
Data-driven performance analysis
Customer insight and product messaging
Tech-enabled marketing strategies

Each mini-simulation is designed to be short but realistic, giving you a feel for the day-to-day work and decision-making in each role. Try them all, notice which ones feel natural, and start to see where your skills and interests could take you next.

Skills you will learn and practice:

Stakeholder Management

Client Communication

Adaptability

Creative Strategy

Design Thinking

Performance Analysis

Data Analysis

Hypothesis Testing

User Research

Customer Research

How it works

Tasks in this program

Intro & Scenario

Meet your team members and learn about your project goals.

Your role

Crafting content for a creative campaign at a fast-paced agency
Reviewing performance data to help an online retail team grow new product lines
Listening to customers to shape messaging at a mission-driven startup
Using innovative digital tools to help a tech company reach the right audience and support sales

Your goal

By the end of these mini job simulations, you’ll have a better sense of what kinds of marketing roles might fit your personality, strengths, and goals.

Not the right career for you?