Behavioural Economics

See how combining data and psychology helps companies to make decisions and encourage specific behaviour from consumers.

Complete work that simulates life on the job. 3-4 hours and self-paced.
Stand out in your application to Standard Bank . Show us you're a motivated candidate.

Why complete this Job Simulation

A risk-free way to experience work on the job with us at Standard Bank . Practice your skills with example tasks and build your confidence to ace your applications.

Self-paced

3-4 hours

No grades

No assessments

Intermediate

Welcome to the Behavioural Economics Virtual Job Simulation! We are so excited to have you here!

Here at Standard Bank, we’re passionate about driving sustainable, inclusive growth across Africa. The kind of growth that will make a positive and lasting impact on all our lives. We put Africa’s dreams, our clients’ dreams, and our people’s dreams at the heart of everything we do.

During this programme, you will get the opportunity to step into the shoes of a Standard Bank team member and complete tasks that replicate the work that our behavioural economics team does every day. You’ll learn how these professionals combine data and psychology to help companies make decisions and to encourage specific behaviour from consumers. You'll also learn about statistical analysis, critical thinking, identifying biases, how to communicate effectively and how to use key behavioural economics frameworks, such as EAST.

We hope this programme provides a great resource for you to upskill and strengthen your resume as you explore career options and a potential career at Standard Bank!

All tasks, materials, companies, and people featured in this programme are simulated and entirely fictional. Any resemblance to real persons (either living or dead) or other real-life entities is purely coincidental.

How it works

Complete tasks guided by pre-recorded videos and example answers from our team at Standard Bank . No live sessions, all self-paced.
Earn a certificate and add it to your resume and LinkedIn as an extra curricular activity.
Stand out in applications. Confidently answer interview questions and explain why you’re a good fit for our team.

Skills you will learn and practice:

Bias Recognition

Communication

Consumer Psychology

Data Analysis

Decision Making

Excel

Legal Technology

Presentation Skills

Problem Solving

Reading Comprehension

Statistical Analysis

Statistics

Strategic Thinking

Introduction from Standard Bank

Tasks

Intro & Scenario

Background context and your project team

Your role

You are a junior behavioural economist at Standard Bank, where your job is to help the company understand consumer decisions.
Your work informs product and pricing, marketing, user experience, and how the bank trains its staff. Needless to say, this is an important role with a wide impact!
The bank is trying to expand the adoption of a product designed for teenagers and their parents. The bank has found that customers who use this product are more likely to maintain a relationship with the bank. Additionally, they are more likely to use other products, such as credit cards and loans.
Your manager is interested in learning about how to get more people to sign up for the account and for the monthly recurring deposit.

Your goal

Develop an understanding of behavioural economics concepts and identify how these concepts could help the bank increase the adoption of its products.
Use behavioural economics concepts – such as identifying biases, applying frameworks and using statistical analyses – to help your team develop a plan for increasing the number of teenage checking accounts at the bank.

Intro & Scenario

Background context and your project team

Your role

You are a junior behavioural economist at Standard Bank, where your job is to help the company understand consumer decisions.
Your work informs product and pricing, marketing, user experience, and how the bank trains its staff. Needless to say, this is an important role with a wide impact!
The bank is trying to expand the adoption of a product designed for teenagers and their parents. The bank has found that customers who use this product are more likely to maintain a relationship with the bank. Additionally, they are more likely to use other products, such as credit cards and loans.
Your manager is interested in learning about how to get more people to sign up for the account and for the monthly recurring deposit.

Your goal

Develop an understanding of behavioural economics concepts and identify how these concepts could help the bank increase the adoption of its products.
Use behavioural economics concepts – such as identifying biases, applying frameworks and using statistical analyses – to help your team develop a plan for increasing the number of teenage checking accounts at the bank.

Reviews

4.7

It gave me clarity on how Behavioural economics is applied in the financial sector through highlighting frameworks that are commonly used. I liked how the tasks felt like I was doing the job as an actual Behavioural economist who is part of a team at Standard Bank. It felt really realistic! It was an awesome program!

Student, University of Johannesburg

I appreciated the program for its comprehensive curriculum, which effectively blended theoretical concepts with real-world applications. The interactive learning environment fostered engagement and collaboration, while the experienced instructors provided valuable insights. Additionally, the networking opportunities with industry professionals were beneficial for future career growth.

Student, University of Mumbai

I appreciated how the program offered a realistic simulation of challenges faced in the banking industry, particularly around behavioral insights and customer engagement strategies. The integration of frameworks like EAST and TESTS made the learning experience practical and relevant. It was a great way to understand how financial products can be promoted ethically and effectively.

Student, University of Johannesburg