Introduction from Standard Bank
Tasks in this program
- You are a junior behavioural economist at Standard Bank, where your job is to help the company understand consumer decisions.
- Your work informs product and pricing, marketing, user experience, and how the bank trains its staff. Needless to say, this is an important role with a wide impact!
- The bank is trying to expand the adoption of a product designed for teenagers and their parents. The bank has found that customers who use this product are more likely to maintain a relationship with the bank. Additionally, they are more likely to use other products, such as credit cards and loans.
- Your manager is interested in learning about how to get more people to sign up for the account and for the monthly recurring deposit.
- Develop an understanding of behavioural economics concepts and identify how these concepts could help the bank increase the adoption of its products.
- Use behavioural economics concepts – such as identifying biases, applying frameworks and using statistical analyses – to help your team develop a plan for increasing the number of teenage checking accounts at the bank.
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