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Building Your Personal Brand

Cultivate Your Online Presence

Build your career skills. 2-3 hours and self-paced.
Stand out in your application to Ashurst Perkins Coie. Show us you are interested in what we do.

Why complete this job simulation

A risk-free way to build your career skills with us at Ashurst Perkins Coie. Complete example tasks and build your confidence to ace your applications.

Self-paced

2-3 hours

No grades

No assessments

Introductory

Developing your employability and professional development skills can be difficult when you are starting out! Your personal brand is unique to you and being able to demonstrate what is great about you can really help you when applying to internships, vacation schemes or full-time employment. In our Building Your Personal Brand module you will learn about branding and how to best put forward your personal brand.

After learning the importance of branding yourself to potential employers, you’ll see how you can make an optimised Linkedin profile that accurately reflects your skills and strengths!

No matter what field you plan to go into once you're in the professional world, you’re going to have to learn how to market yourself within this new work environment. Learning how to sell your brand is critical to today’s professional world, especially with Linkedin.

What’s in it for you?

No application process, no cost, and no set schedule; complete the programme on your own time.

Upgrade your personal brand and online presence

Learn how to utilise Linkedin to advance your career.

Get ready for your professional future and start Ashurst Perkins Coie’s programme today!

How it works

Complete tasks guided by pre-recorded videos and example answers from our team at Ashurst Perkins Coie. No live sessions, all self-paced.
Earn a certificate and add it to your resume and LinkedIn as an extra curricular activity.
Use these new skills in your applications and throughout your career journey.

Skills you will learn and practice:

Brand Management

Digital Presence

Image Processing

Personal Branding

Professional Networking

Professional Profile

Reputation Management

Self-Assessment

Self-Reflection

Introduction from Ashurst Perkins Coie

Tasks

Task One: Understand Personal Brand

30-60 minsIntroductory

Develop an understanding of personal brand and why it matters for job seekers.

What you'll learn

How you can best communicate your “superpowers” to help you successfully stand out in a competitive job market.

What you'll do

Complete an activity where you will assess the personal brands of others and how they resonate with you.

Reviews

4.5

I liked how practical and hands-on it was rather than just reading about personal branding in the abstract, I was actually building things I could use immediately: a LinkedIn profile, a personal brand reflection, and a real post. The step-by-step structure made it easy to apply straight away rather than leaving it as theory.

Student, Edinburgh Napier University

I enjoyed the practical activities and the clear guidance provided throughout the programme. The simulation helped me understand the importance of personal branding, improving my LinkedIn profile, and presenting myself professionally to employers. It was engaging, easy to follow, and provided useful skills that I can apply to future job applications.

Student, Edinburgh Napier University

I enjoyed learning how to build a professional personal brand and improve my LinkedIn profile. The activities were practical, easy to follow, and helped me understand how to present myself professionally to employers. The examples and worksheets were useful and gave me confidence to improve my online presence.

Student, Edinburgh Napier University

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