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    Reviews

    Over 4600
    5 Star Reviews
    "I like how realistic the data and job tasks felt; it gave more insight into the kind of role I could take working at BCG."-- Student from University of Houston
    "I reviewed the campaign performance data across different marketing campaigns, channels, and customer segments. The analysis showed that new customers responded most positively to the Social Media channel, generating higher engagement and conversion rates compared to other channels. Among all campaigns, the Brand Awareness campaign delivered the st..."-- Student from Geethanjali College of Engineering and Technology
    "It has very good immersion into the examples, and provides good cognitive learning experiences for practical applications in the real world, excellent for preparation"-- Student from University of Exeter
    ""The simulation was very informative and engaging. It helped me learn how to analyze data, create business recommendations, and communicate findings professionally. I enjoyed the practical tasks and found the experience useful for developing my skills.""-- Student from Sathyabama University
    "Detailed and made me feel more acclimated to the role. It helps with the thought processes and information brainstorming that you'd need from experience. It's helping me directly applying the skills I learned on my own in real world simulated experience and I appreciate it greatly."-- Student from CUNY Brooklyn College
    Introduction to Data for Decision Makers
    Introduction to Data for Decision Makers

    Tasks in this program

    Intro & Scenario
    Meet your team members and learn about your project goals.
    Your role
    • You’re joining a cross-functional project team working to analyze and improve a recent digital ad campaign.

     

    Your goal
    • Review campaign performance data and identify insights to guide smarter business decisions.

    Why complete this job simulation

    In today's world, we have more access to data than ever before and businesses are relying on rich insights to help make the right moves.
    Self-paced1-2 hoursNo gradesNo assessmentsIntroductory

    At BCG, our purpose is to unlock the potential of those who advance the world. We do this by partnering with leading companies to help them solve for their most complex challenges. This simulation will introduce you to the foundational skills behind data-driven problem solving and the skills that are relevant across disciplines, roles, and career paths. 

    Over the course of two short, interactive tasks (30–60 minutes each), you will explore how to analyze real-world data, uncover patterns, and translate insights into actionable recommendations.

    Whether you are exploring a potential career in consulting, analytics, or strategy, this experience offers a hands-on introduction to how BCGers use data to drive impact.

    Disclaimer: Participation in this job simulation is not an employment relationship with BCG. It is our policy that you do not list your completion of this program as work or internship experience on your CV, LinkedIn, or any other social media or professional platform. For guidance on how to accurately represent your experience, review the Forage CV referencing policy.

     

    Talent Network Open
    Talent Network
    Skills you will learn and practice:
    Data Analysis
    Data Interpretation
    Data Synthesis
    Data Presentation
    Data Visualization
    Customer Segmentation
    Stakeholder Awareness
    Presentation Preparation

    How it works

    Complete tasks guided by pre-recorded videos and example answers from our team at BCG. No live sessions, all self-paced.
    Earn a certificate and add it to your resume and LinkedIn as an extra curricular activity.
    Stand out in applications. Confidently answer interview questions and explain why you’re a good fit for our team.
    hero background
    Talent Network Open

    Get Career Ready

    Complete work that simulates life on the job. 1-2 hours and self-paced.
    Stand out in your application to BCG. Show us you're a motivated candidate.
    Talent Network Open

    Get Career Ready

    Complete work that simulates life on the job. 1-2 hours and self-paced.
    Stand out in your application to BCG. Show us you're a motivated candidate.
    Company Logo

    Introduction to Data for Decision Makers

    Where data meets strategy: build skills that drive business growth

    Data Free 4600+ 5 Star Reviews