I really enjoyed how the simulation reflected real consulting work through practical, hands-on tasks. The case study was well structured and allowed me to apply problem-solving, data analysis, Agile project management, and presentation skills in a realistic business scenario. It was engaging, challenging, and helped me better understand the role of a Digital Consultant at BCG.

I particularly enjoyed learning how to approach a business problem in a structured way. The simulation gave me a much clearer understanding of how consultants analyze a case from customer pain points through to solution design, feature prioritization, pilot testing, and business impact evaluation. It also strengthened my understanding of agile product development and data-driven decision-making.

I enjoyed working on a realistic consulting project that combined market research, customer journey analysis, agile product management, data analysis in Excel, and strategic recommendations. The simulation provided practical exposure to how DigitalBCG consultants solve business problems using data-driven decision-making and collaboration.