I enjoyed learning how to challenge existing assumptions and approach business problems from different perspectives. The exercises helped me understand how structured brainstorming can generate creative ideas and how changing the way a business views its customers and opportunities can support growth.

What I liked most about the simulation was its practical and realistic approach. It really challenged me to move away from theoretical knowledge and think like a real strategy consultant. Re-framing problems and analyzing business models through different 'boxes' gave me a hands-on experience that I can directly apply in real life.

I liked learning that creativity is not about thinking outside the box, but about building a better one. The step-by-step process, framing the question, doubting assumptions, and brainstorming inside a new box, gave me a practical tool I can use in any project. The brainstorming exercise made it concrete and showed me that structure actually enables creativity, not limits it.