What I liked most about the simulation was its practical and realistic approach. It really challenged me to move away from theoretical knowledge and think like a real strategy consultant. Re-framing problems and analyzing business models through different 'boxes' gave me a hands-on experience that I can directly apply in real life.

I liked learning that creativity is not about thinking outside the box, but about building a better one. The step-by-step process, framing the question, doubting assumptions, and brainstorming inside a new box, gave me a practical tool I can use in any project. The brainstorming exercise made it concrete and showed me that structure actually enables creativity, not limits it.

I liked how practical it was. Going from the theory in the articles to applying it to a real-style case (reframing the question, doubting the company's assumptions and building new boxes) gave me a much clearer idea of how consultants actually approach a client problem. The ClothingCo scenario made it easy to get into.