I liked that the simulation made creativity feel structured rather than random. The paradigm-busting activity helped me see how assumptions can limit strategy decisions, and the airline example made the concept easy to understand. I also liked that the workbook pushed me to reframe threats as opportunities, which connected well to real business strategy.

I liked the simulation because it gave me a practical experience of solving a real business problem. It helped me understand how to identify existing assumptions, challenge them, create new ideas, and think from a customer’s perspective. I also enjoyed the brainstorming process because it encouraged creative and strategic thinking rather than simply following traditional solutions.

I really enjoyed how practical and interactive the BCG program was. It helped me understand how consultants think creatively and solve problems using real-world examples. The workbooks and TED Talks made learning fun and easy to follow. As a student, it gave me great insight into how innovation and business strategy actually work at BCG.