What I liked most about the simulation was its practical and realistic approach. It really challenged me to move away from theoretical knowledge and think like a real strategy consultant. Re-framing problems and analyzing business models through different 'boxes' gave me a hands-on experience that I can directly apply in real life.

I liked learning that creativity is not about thinking outside the box, but about building a better one. The step-by-step process, framing the question, doubting assumptions, and brainstorming inside a new box, gave me a practical tool I can use in any project. The brainstorming exercise made it concrete and showed me that structure actually enables creativity, not limits it.

being a science student it was a completely new experience for me. i really enjoyed brainstorming on the given hypothetical situation. i felt as if i was actually in a meeting where my ideas mattered for the benefit of the company. the best part was that i was thinking as both - a manufacturer and a consumer - and was able to better understand the view of both sides.