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Introduction from BCG

Reviews

4.7

I enjoyed how the simulation provided practical experience in strategic thinking, financial analysis, market research, and understanding customer needs. It helped me learn how to analyze business challenges, evaluate different options, and develop data-driven recommendations. Overall, it was a valuable learning experience that strengthened my analytical and problem-solving skills.

Student

I liked how realistic the project felt. Moving from competitor financials to survey design, customer data analysis, stakeholder mapping and a final recommendation mirrored a real consulting engagement. The templates and the sample survey made each task clear, and I came away more confident turning data into a clear recommendation.

Student, New Delhi Institute of Management

I liked that the simulation wasn't just theoretical. It provided a realistic look into a consultant's day-to-day workflow, specifically in conducting market analysis and framing complex business problems. It taught me how to look past the symptoms of a business issue to find the root cause and back up my strategy with solid data.

Student