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Reviews

4.6

I liked how realistic and practical the simulation was. It helped me understand real-world business decision-making by applying concepts instead of just learning theory. The step-by-step structure, real scenarios, and immediate feedback made the learning experience engaging and meaningful. It also improved my problem-solving, analytical thinking, and confidence in handling business situations.

Student, Maharshi Dayanand University

I liked that the simulation was practical and helped connect theory to real business decisions. Designing experiments and ads made it clear how marketing hypotheses are tested in a realistic way, especially with clear metrics like CTR and conversion rates. It also helped me think more critically about target audiences and value propositions.

Student, University of East London

Loved the program..!! Well structured and informative and a great challenge to our minds. I loved solving the challenges. Thank you BCG Digital for this wonderful experience. Hope you like my submissions and looking forward for wonderful opportunities from my most favourite consulting firm in the world!!

Student, National Institute of Fashion Technology