Tasks in this program

Task One: Strategic Design - Identify small business customers' frictions, and come up with a new business idea
1-2 hours
Intermediate
Creating new ideas to solve customer frictions
What you'll learn
  • You'll work as a Strategic Designer on a new business idea to help businesses make use of unstructured and locked data
  • How BCGers use customer interviews and trend analysis to come up with new business ideas
What you'll do
  • Read interview transcripts to identify customer frictions 
  • Review an industry trend analysis into unstructured data
  • Create a new business idea, value proposition, and key features in a PowerPoint presentation
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