I loved how practical the simulation was. It really challenged me to focus on the 'so what?' behind the data rather than just presenting raw numbers. Translating a year's worth of customer trends and risk factors into clear, strategic recommendations for leadership was a great exercise, and it gave me a solid understanding of how product performance is evaluated in a bank.
Introduction from Citi
Reviews
I liked the simulation because it provided a realistic experience of developing a new credit card based on customer feedback. It helped me improve my decision-making, problem-solving, and presentation skills. The activity was engaging and gave me a better understanding of how customer research supports successful business decisions.
I liked how the simulation was structured around a realistic end-to-end product development process, from customer research to product design and executive presentation. It helped me understand how customer insights directly influence financial product features. The tasks were practical and encouraged critical thinking, especially in balancing customer needs with business strategy.

