I loved how practical the simulation was. It really challenged me to focus on the 'so what?' behind the data rather than just presenting raw numbers. Translating a year's worth of customer trends and risk factors into clear, strategic recommendations for leadership was a great exercise, and it gave me a solid understanding of how product performance is evaluated in a bank.
Introduction from Citi
Reviews
I liked how the simulation provided a realistic experience of working on business and data analysis tasks within a banking environment. It helped me improve my skills in customer analysis, data visualization, problem-solving, and presentation design. I also enjoyed learning how customer insights can be used to support strategic decision-making and product development.
I liked the simulation because it provided a realistic experience of developing a new credit card based on customer feedback. It helped me improve my decision-making, problem-solving, and presentation skills. The activity was engaging and gave me a better understanding of how customer research supports successful business decisions.

