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Introduction from Citi

Reviews

4.6

I liked the simulation because it provided a realistic experience of developing a new credit card based on customer feedback. It helped me improve my decision-making, problem-solving, and presentation skills. The activity was engaging and gave me a better understanding of how customer research supports successful business decisions.

Student, University of Education

I truly enjoyed the challenge of transforming raw customer data into actionable business strategies. Analyzing the correlation between age and credit risk was particularly insightful, as it showed me how data-driven decisions can directly minimize a bank's financial exposure while keeping the product competitive.

Student, Baku State University

I really enjoyed the hands-on approach of the simulation. It provided practical insights into financial analysis, customer data evaluation, and strategic decision-making in banking. The tasks felt realistic and helped me understand how banks analyze customer behaviour and risk. It was a great way to learn how financial institutions make data-driven decisions.

Student, Cambrian College

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