I liked the simulation because it provided a realistic experience of developing a new credit card based on customer feedback. It helped me improve my decision-making, problem-solving, and presentation skills. The activity was engaging and gave me a better understanding of how customer research supports successful business decisions.
Introduction from Citi
Reviews
I loved how practical the simulation was. It really challenged me to focus on the 'so what?' behind the data rather than just presenting raw numbers. Translating a year's worth of customer trends and risk factors into clear, strategic recommendations for leadership was a great exercise, and it gave me a solid understanding of how product performance is evaluated in a bank.
I liked that the simulation let me use real data to understand customers and make smart recommendations. I enjoyed seeing patterns in spending and risk, using charts to explain them, and thinking about how to design a credit card that really meets customer needs. It felt like a real banking project.

