I really liked the Lumea Shine On tote bag simulation. It was very creative and practical. I learned how to connect brand values like creativity, sustainability, community and authenticity to real campaigns, and how to design an inclusive event flyer and social media strategy. It felt like a real job experience.

I liked that the simulation was practical and gave me the opportunity to work on tasks that are actually relevant to marketing. I especially enjoyed the creative tasks like developing campaign ideas, creating social media content, and designing the event flyer. It helped me understand how creativity, branding, and strategy come together in a real marketing project.

I liked that the simulation gave me the opportunity to work on a complete creative branding project from start to finish. I enjoyed developing the Lumea brand concept, creating a moodboard, designing a product concept, preparing social media content, and planning a launch event. It helped me understand how creativity, branding, design, and marketing work together in a real-world project.