I really liked the Lumea Shine On tote bag simulation. It was very creative and practical. I learned how to connect brand values like creativity, sustainability, community and authenticity to real campaigns, and how to design an inclusive event flyer and social media strategy. It felt like a real job experience.

I enjoyed the creative and practical nature of the simulation. It helped me understand how to develop marketing ideas, create social media campaigns, design promotional materials, and connect a brand’s values with its audience. I also liked that the tasks encouraged creativity, problem-solving, and thinking like a real marketing professional.

I liked that the simulation gave me the opportunity to work on a complete creative branding project from start to finish. I enjoyed developing the Lumea brand concept, creating a moodboard, designing a product concept, preparing social media content, and planning a launch event. It helped me understand how creativity, branding, design, and marketing work together in a real-world project.