Forage Omnichannel Marketing

Why complete this Job Simulation

A risk-free way to experience work on the job with us at Forage. Practice your skills with example tasks and build your confidence to ace your applications.

Self-paced

5-6 hours

No grades

Optional assessment

Introductory

Welcome to the Omnichannel Marketing simulation!

Get ready to step into the world of modern marketing, where creativity meets data and every decision is driven by customer experience. In this program, you’ll take on real-world-inspired projects that explore how brands build meaningful connections through storytelling, digital innovation, and strategic planning.

You’ll learn how to design integrated campaigns, pitch new digital experiences, collaborate with content creators, and evaluate marketing performance using real metrics. Whether you’re curious about marketing, interested in tech and innovation, or just want to build career-ready skills, this simulation will give you hands-on experience to help you grow.

Let’s get started.

How it works

Complete tasks guided by pre-recorded videos and example answers from our team at Forage. No live sessions, all self-paced.
Earn a certificate and add it to your resume and LinkedIn as an extracurricular activity.
Stand out in applications. Confidently answer interview questions and explain why you’re a good fit for our team.

Skills you will learn and practice:

Creative Thinking

Critical Thinking

Data Analysis

Decision Making

Design Thinking & Human-Centered Design

Digital Transformation

Market Research

Marketing Strategy

Product Development

Project Management

Strategic Analysis

Strategic Thinking

User Research

Verbal Communication

Visual Communication

Written Communication

Introduction from Forage

Tasks

Task One: Developing an integrated marketing plan

1-2 hoursIntroductory

Marketing that moves with purpose

What you'll learn

How to design an integrated marketing strategy that aligns with brand values
How to identify key audiences and craft messaging that resonates across platforms
How to balance commercial goals with social impact in marketing campaigns

What you'll do

Create a high-level integrated marketing plan and creative brief for a fictional product launch
Identify marketing channels, target audiences, and storytelling strategies
Consider how to embed diversity, inclusion, and community impact into your marketing approach

Task One: Developing an integrated marketing plan

1-2 hoursIntroductory

Marketing that moves with purpose

What you'll learn

How to design an integrated marketing strategy that aligns with brand values
How to identify key audiences and craft messaging that resonates across platforms
How to balance commercial goals with social impact in marketing campaigns

What you'll do

Create a high-level integrated marketing plan and creative brief for a fictional product launch
Identify marketing channels, target audiences, and storytelling strategies
Consider how to embed diversity, inclusion, and community impact into your marketing approach

Reviews

4.6

I liked that the simulation felt like real marketing work. I picked ambassadors based on their audiences and values, then used actual numbers to decide which channels to prioritize. Seeing how local, community-based ideas connect to measurable results like conversion rate, CAC and ROI was the most valuable part for me. Am so happy and ready for the job market

Student

I liked the simulation because it gave me practical experience in analyzing marketing campaign performance, understanding key marketing metrics such as Conversion Rate, Customer Acquisition Cost (CAC), and Return on Investment (ROI), and making data-driven business decisions. It helped me improve my marketing knowledge and strategic thinking skills.

Student, Addis Ababa University

I liked how practical and hands-on the program was. It felt like working on real tasks rather than just learning theory, which made the experience engaging and useful. The structure was clear, the tasks were realistic, and it gave me a better understanding of how skills are actually applied in a real work environment.

Student, Sadat Academy for Management Sciences