Site notifications

Skip to main content

Introduction from Lloyds Banking Group

Hear Tony Sobers, Design Lead at Lloyds Banking Group, introduce the simulation.

Reviews

4.5

In UX design, stimulation means adding elements that make the experience: • Interactive – users enjoy clicking, swiping, or exploring • Visually appealing – good colors, animations, and layouts attract attention • Engaging – notifications, rewards, or smooth transitions keep users interested • Easy and satisfying – users feel comfortable and confident while using the app

Student, Dr. Babasaheb Ambedkar Technological University

I liked how the simulation provided a real-world UX scenario, combining competitor analysis, customer research, and problem-solving. It helped me understand how to translate user insights into actionable design recommendations and think from a product perspective rather than just a design perspective.

Student

I really liked how realistic this simulation was. Analysing actual customer survey data and observational notes to find trends gave me hands-on experience with UX research. It helped me understand how to convert raw data into actionable recommendations for product improvement. The task was well-structured and directly relevant to real digital banking challenges.

Student