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    Introduction from lululemon

    Tasks in this program

    Task One: Developing an integrated marketing plan
    1-2 hours
    Discover what it's like to be part of the lululemon creative team and experience building your first integrated marketing plan for one of the most recognizable and leading performance apparel brands
    What you'll learn
    • How to think strategically about marketing a new product 
    • How to create a marketing plan that raises awareness of and initiates a dialogue about critical values for lululemon
    • How to use a good marketing strategy to create a consistent message across the lululemon brand 
    What you'll do
    • Create an integrated marketing plan and creative brief for lululemon's newest at-home fitness platform, MIRROR, designed to raise awareness of the product and core values relevant to lululemon's position within communities
    Omnichannel Marketing

    Why complete this job simulation

    A risk-free way to experience work on the job with us at lululemon. Practice your skills with example tasks and build your confidence to ace your applications.
    Self-paced6-7 hoursNo gradesNo assessments

    At lululemon, we're excited to give you a glimpse into the work our Marketing and Omni and Retail Technology team does on the daily. You'll obtain the skills needed to work on a creative team and begin your career.

    lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive, and growth-focused environment for our people.

    Through this job simulation, you'll learn how to build an integrated marketing plan. You'll be hands-on learning product development, project management, and digital transformation skills.

    What's in it for you?

    • A program you can complete all on your own time, at your own pace, anywhere.
    • A certificate of completion from lululemon that can be used to show your new marketing skills.
    • Work experience to put you above your peers in the job search.
    • Insight into whether lululemon is the right workplace environment for you! 

    All tasks, materials, and data featured in this program are simulated and entirely fictional. Any resemblance to real-life scenarios is purely coincidental.

    Skills you will learn and practice:
    Creative Thinking
    Project Management
    Strategic Analysis
    Written Communication
    Digital Transformation
    Product Development
    Market Research
    User Research
    Strategic Thinking
    Design Thinking

    How it works

    Complete tasks guided by pre-recorded videos and example answers from our team at lululemon. No live sessions, all self-paced.
    Earn a certificate and add it to your resume and LinkedIn as an extra curricular activity.
    Stand out in applications. Confidently answer interview questions and explain why you’re a good fit for our team.
    Omnichannel Marketing
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    Get Career Ready

    Complete work that simulates life on the job. 6-7 hours and self-paced.
    Stand out in your application to lululemon. Show us you're a motivated candidate.

    Get Career Ready

    Complete work that simulates life on the job. 6-7 hours and self-paced.
    Stand out in your application to lululemon. Show us you're a motivated candidate.
    Company Logo

    Omnichannel Marketing Virtual Experience Program

    Discover digital and omnichannel marketing in retail brand strategy

    Marketing Free 13150+ 5 Star Reviews

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    Reviews

    Over 13150
    5 Star Reviews
    "It was applicable, had lots of links to external resources, and allowed us to practice our Excel skills. I learned some finance and marketing concepts from this, as well as more about how corporate documents are structured."-- Student from Pencil
    "This program allowed me to develop a variety of new skills and understand Lululemons brand on a deeper level."-- Student from Harrogate Grammar School
    "I think there definitely could have been more tasks for the program but overall I was definitely satisfied with the work I had done."-- Student from Marian University
    "I like how they gave us hints and resources for research, as well as precise descriptions and videos. I also liked how they gave us model answers"-- Student from Keio University
    "I like the way Lululemon keeps trying to improve the business and marketing to become more attractive. However, the business is already viral, but it is still getting better. This program also makes me think more deeply from many perspectives."-- Student from Central High School