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Introduction from mastercard

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Intro & Scenario
Meet your team members and learn about your project goals.
Your role
  • You are stepping into the role of an Associate Consultant at Mastercard, specifically in the Advisors & Consulting Services division.
  • Your role places you at the forefront of Mastercard's innovative Test & Learn methodology, where analytical and strategic skills are paramount.
  • You are part of a virtual global team with diverse expertise, working together to provide data-driven solutions to clients like GreenTrail Outdoors, a leader in sustainable outdoor recreational equipment.
Your goal
  • Your primary objective is to assist GreenTrail Outdoors in optimizing their in-store promotions while upholding their commitment to sustainability.
  • This involves two key tasks: designing an effective test for the promotions using the Test & Learn approach, and then interpreting the test results to provide actionable insights and recommendations.
  • Through these tasks, you aim to not only demonstrate your proficiency in data analysis and strategic thinking but also to help GreenTrail Outdoors maximize their return on investment (ROI) and enhance their brand value in the sustainable outdoor market.

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