What I liked most about the simulation was how it allowed me to analyse real business data, compare different promotional strategies, and understand their impact on sales and customer visits. It helped me develop decision-making and problem-solving skills while showing me the importance of using data to make informed business decisions.

The practical application of Mastercard's proprietary Test & Learn® methodology to solve a realistic client growth challenge. Analysing matched-pair store controls and translating promotional data into an executive-ready recommendation deck provided great insight into the work done by the Advisors & Consulting Services team.

I liked how interactive and practical the simulation was. It helped me understand how data analysis and experimentation can be used to make better business decisions. I also enjoyed being able to test different promotional strategies and compare their potential outcomes before making recommendations.