“The tasks followed a real launch, from the molecule-to-medicine pathway to the NICE submission, brand positioning and the go-to-market plan. Building a care pathway diagram and a positioning statement for a made-up medicine gave me practical experience, and the model answers helped me see what good looks like.”

I enjoyed the simulation because it gave me a realistic insight into how the pharmaceutical industry works. It helped me understand the process of developing medicines from discovery to approval. I also liked solving practical tasks and learning about the different roles involved in bringing a medicine to patients.

I liked how the simulation showed the different stages involved in bringing a medicine to market rather than focusing only on the science behind the product. The NICE, brand positioning and go-to-market tasks were especially useful because they gave me a better understanding of how regulatory, commercial and healthcare considerations come together in the pharmaceutical industry.