I liked that the simulation gave me a realistic insight into how the pharmaceutical industry works. It helped me understand the journey from developing a medicine to gaining regulatory approval, market access and reaching patients. I also enjoyed learning about the different roles involved in the process.

I liked that the simulation was realistic and interactive. It allowed me to experience different pharmaceutical roles, from developing a medicine’s clinical positioning to creating a UK go-to-market strategy. I also enjoyed considering the needs of patients, healthcare professionals, and decision-makers while following NICE guidance and the ABPI Code.

I liked that the simulation gave me a better understanding of the different roles within the pharmaceutical industry and how a medicine moves from development to the market. I especially enjoyed creating the marketing and go-to-market strategies because they showed how scientific knowledge, patient needs, and business decisions all work together.