I liked how the simulation showed the different stages involved in bringing a medicine to market rather than focusing only on the science behind the product. The NICE, brand positioning and go-to-market tasks were especially useful because they gave me a better understanding of how regulatory, commercial and healthcare considerations come together in the pharmaceutical industry.

As a fresher even being qualified enough and a confident well learned academic asset I always had a fear of starting my work in the professional setting since I had no idea how things goes in actual workplace. This simulation has really helped me gain a bit of confidence about the same. Really full of whole-hearted gratitude.

I liked that the simulation gave me a realistic insight into how the pharmaceutical industry works. It helped me understand the journey from developing a medicine to gaining regulatory approval, market access and reaching patients. I also enjoyed learning about the different roles involved in the process.