I enjoyed the practical, hands-on nature of the simulation. It provided a realistic opportunity to work with a large dataset, apply data analysis techniques, interpret insights and translate the findings into a business-focused presentation. I particularly enjoyed seeing how the analysis progressed from raw data to actionable recommendations.

I liked that the simulation provided a practical, real-world data analytics experience. It allowed me to work with a retail dataset, perform data analysis, evaluate trial stores against control stores, and turn the results into meaningful business insights. I also liked that the tasks followed a clear progression from data preparation to analysis and business recommendations.

The simulation provided a realistic, hands-on opportunity to solve real-world retail analytics challenges. I thoroughly enjoyed working end-to-end—from cleaning transaction data and running statistical significance testing ($t$-tests and control store matching) to translating complex data into commercial executive presentations for category managers.