I liked the simulation because it provided practical knowledge about the industry and helped me improve my research, analytical thinking, and problem-solving skills. It gave me a better understanding of real-world business situations and how professionals make decisions. Overall, it was a valuable learning experience.

What I enjoyed most was seeing how the role works end to end, from mapping out the value chain to identifying the right experts and pitching them to a client. I liked that it felt like solving a puzzle: working out who would actually hold the insight the client needs, and why a supplier, competitor or customer each offers a different piece of the picture.

I enjoyed how realistic the workflow felt, from breaking down a client brief and mapping the value chain to sourcing real experts and pitching one to the client. It gave me a clear picture of what an associate at Third Bridge actually does day to day, and showed how research, storytelling and persuasion come together in client service.