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What Is User Research?

User research, often called user experience research, is a type of research that aims to understand what users want and need and how consumers interact with a product or service. Researchers use interviews, surveys, web analytics, and A/B testing to gather data from users and consumers. This feedback then informs product design and improvements.   But …

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User research and user experience research
What Is a QA Engineer?

QA engineers play a vital role in the software development cycle. And while they understand how to code, run tests, and squash bugs, the QA engineer does so much more. They also communicate, collaborate, and use their business acumen to ensure the end product achieves multiple goals. So, exactly what is a QA engineer? This …

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A picture of a QA engineer doing her job
I’m a University Recruiter at Thermo Fisher Scientific. Here’s What I Look For 

Gabrielle Ellerbrock, Ed.D., is a university relations recruiter for Thermo Fisher Scientific, a world leader in science that delivers innovative technologies and pharmaceutical services. Thermo Fisher Scientific employs 130,000 people worldwide and generates approximately $40 billion in annual revenue. Thermo Fisher Scientific’s mission is to enable customers to make the world healthier, cleaner, and safer. …

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What is Qualitative Research? Methods and Examples

Qualitative research seeks to understand people’s experiences and perspectives by studying social organizations and human behavior. Data in qualitative studies focuses on people’s beliefs and emotional responses. Qualitative data is especially helpful when a company wants to know how customers feel about a product or service, such as in user experience (UX) design or marketing.  …

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What Is Qualitative Research? Examples and methods
What Is a QA Analyst?

A QA analyst is the person who analyzes the QA process. And that makes sense. But what exactly is a QA analyst looking for? And what do they do when they find it? Do they do more than analyze? It’s a lot to think about, but this guide breaks it all down.  Definition of a …

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A picture of a QA analyst doing her job